Skip to content

It looks like we may have content for your preferred language. Would you like to view this page in English?

Generative AI Promises More Innovation and Legal Headaches

Generative Artificial Intelligence (AI) has rapidly evolved within the sports industry as organizations are partnering with IBM to integrate AI into various aspects of sporting experiences, such as video commentary and player performance predictions. AI driven content showcases the potential to drive fan engagement and insights into the game. Additionally, individual sports figures like Lionel Messi are utilizing AI to forge personalized connections with fans, reflecting the expansive growth of marketing campaigns and the associated legal complexities arising from the creation of new content using AI technology.

Emerging generative AI technology is facing legal challenges regarding the unauthorized use of copyrighted content, highlighting the pressing need to establish clear legal boundaries and protections.

In this Chicago Daily Law Bulletin article authored by Douglas Masters, managing partner of Loeb & Loeb’s Chicago office and Advanced Media & Technology partner Seth Rose, the writers analyze the utilization of AI in the sports industry and the legal challenges emerging from unauthorized use of copyrighted content for AI training and content creation. 

To read the full article, visit Chicago Daily Law Bulletin’s website. (subscription may be required)