Skip to content

It looks like we may have content for your preferred language. Would you like to view this page in English?

Aside from beating foes on the field; IP game just as important

Aside from recruiting the best players and selling out stadium seats, sports teams have other major issues to focus on related to their branding: their IP. Loeb & Loeb Partners Douglas Masters and Seth Rose detail what sports organizations deal with in determining ownership of various properties, from merchandise to mascots.