Lawsuits Over Signature Dances Latest Effort at Athletes' Oneness

A new twist in the ongoing debate over athletes’ right of publicity may be on the way. Lawsuits over the alleged theft of dance moves were filed in courts last month against the makers of popular video games, including the NBA 2K video game series.

This article discusses the increasing demand of athletes' likeness by leagues, daily fantasy sports operators and sports video game developers.