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Mini Law Lesson: Using Opinions as Testimonials


Your clients may give you their truthful and honest opinion about your products, or a negative comparison of a competitor’s product, but you don’t have substantiation. Can you include those opinions in your advertising, and if so, how? In this mini law lesson, Loeb & Loeb partner Brian Heidelberger does a quick dive into the recent NAD case between John Deere and Mahindra Tractors to explore how the ruling clarifies testimonial substantiation requirements.