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Caught off guard by the very public outing in December 2013 of a data breach compromising the credit and debit card numbers of 40 million of its customers and affecting the personal information of 70 million more, Target scrambled to control the situation on multiple fronts, investigating the breach, dealing with panicked customers and managing the mounting public relations crisis.
This is the second of two articles analyzing the Target data breach. The first article, (click here to read “Many lessons for companies to learn after the Target data breach,” March 27) looked at Target’s missteps in handling the breach. This piece analyzes how and why the breach happened and how Target potentially could have prevented the breach.
This is the second of two articles analyzing the Target data breach. The first article, (click here to read “Many lessons for companies to learn after the Target data breach,” March 27) looked at Target’s missteps in handling the breach. This piece analyzes how and why the breach happened and how Target potentially could have prevented the breach.
