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I Know Where You Are: Top Ten Considerations When Using Geo-Location Data or Promotions to Reach Customers and Fans

Teams, venues and sponsors are increasingly using geo-location services to reach customers and fans before, during and after entertainment and sporting events. This article highlights ten issues for in-house counsel to consider when developing a program that uses geo-location data or promotions.

This article was originally published by the Association of Corporate Counsel (ACC) in the December 1, 2011 edition of Top Ten. To view the full article, please visit the ACC website.

Brian Socolow and Douglas Masters are partners in Loeb & Loeb’s Sports Group. They represent individuals and organizations in the sports industry in contracts, advertising, intellectual property and related matters.