Brand Partnership Deal for Three-Time Pro-Bowler

Loeb & Loeb LLP served as legal counsel to former NFL linebacker Shawne Merriman and his fitness apparel company Lights Out in a brand partnership with Bellator MMA, the nationally televised mixed martial arts (MMA) promotion company owned by Viacom. Merriman, a three-time Pro-Bowler for the San Diego Chargers, has been a huge fan of MMA for years and he views the Bellator partnership as a major platform for his brand of performance athletic wear, which is named after the “Lights Out” nickname that Merriman held throughout his football career.