As entertainment, media and technology converge in new and innovative offerings, established and emerging media and technology companies, advertisers, and investors are betting on the future of the multibillion-dollar interactive media, virtual and augmented reality industries. From consoles to PC and from mobile to VR and AR, Loeb & Loeb helps clients compete in this rapidly growing sector. We represent leading VR and AR content producers, developers, and patent owners; video game and app publishers for console, online and mobile platforms; entertainment, advertising and social media companies; and talent and financiers involved in this dynamic and evolving space.
Loeb & Loeb offers a multidisciplinary service approach, drawing upon the knowledge and experience of colleagues in a variety of practice areas. Our integrated team provides counsel on the full spectrum of transactional matters within the games, VR and AR markets, including sophisticated content deals of all types, debt and equity financing, M&A transactions and strategic business combinations, technology protection and licensing, data optimization, and commercialization.
In the ever-evolving VR and AR landscape, we are working with pioneering entrepreneurs and creatives to develop monetization strategies and asset ownership for new-format content and immersive experiences, and we are advising some of the biggest names in media and entertainment as they position to capitalize on anticipated growth and demand. With VR and AR applications poised to transform how users shop, work and communicate, Loeb & Loeb is also assisting enterprise solutions leaders, advertisers and brands seeking to connect with audiences through VR and AR experiences.
We help clients develop and implement comprehensive IP protection and enforcement strategies, and we offer cutting-edge counsel on a range of legal and regulatory issues unique to this field. Our team advises on matters involving consumer privacy and data security, including issues specific to children’s privacy and child-directed advertising; regulation and monitoring of user-generated content; guild and union issues; product liability, health and safety issues; and gaming regulations.
With high-level relationships and extensive experience in every segment of entertainment and media law and business, as well as in the digital media and technology sectors, Loeb & Loeb is uniquely positioned to guide our clients through all stages of growth, helping them anticipate and address all manner of business and legal concerns as they create or adapt to disruptive innovations. Our full scope of services in this area includes matters related to:
- Content development, production, licensing and distribution
- Technology licensing and acquisition
- Financing arrangements, including debt, mezzanine, equity and venture capital
- Corporate formation and governance
- Mergers and acquisitions
- Patent, trademark and copyright protection and enforcement
- Data optimization and licensing
- Digital advertising, branding and social media
- Privacy and regulatory issues
- Employment and labor, including guild and union negotiations
- Litigation and dispute resolution