Loeb & Loeb LLP announced that its client, Comcast, obtained a preliminary injunction enjoining two multimillion dollar national television advertising campaigns disseminated by DirecTV, Inc. DirecTV’s campaigns, which featured Pamela Anderson from "Baywatch" and Shannon Elizabeth from "American Pie", claimed that consumers and “home theater professionals” prefer DirecTV’s picture quality over “cable.” The Court determined that Comcast had established an overwhelming likelihood of demonstrating that both of the advertising campaigns are literally false, misleading and unfair. Comcast also successfully defeated a separate motion by DirecTV that sought to enjoin Comcast from claiming that consumers, including DirecTV's own subscribers, prefer the picture quality of Comcast's high definition television programming over DirecTV's. After carefully reviewing the study on which Comcast bases its claims, the Court concluded that Comcast’s advertisements, unlike DirecTV’s, are true.
A national team of Loeb & Loeb attorneys with expertise in false advertising litigation represented Comcast in this matter. The Loeb & Loeb team included Doug Masters and Tom Jirgal from Loeb & Loeb's Chicago office; Ken Florin, Chris Carbone, and Wook Hwang from New York; and Laura Wytsma from Century City.