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28th Annual Promotion Marketing Law Conference

Loeb & Loeb LLP is proud to sponsor the 28th Annual Promotion Marketing Law Conference. 

From the PMA website:
The conference brings together some of the world's leading brands to kick off two days of learning devoted to the legal issues surrounding the promotion marketing business.

The theme of this year’s conference is how does today’s marketer find and reach the consumer in this new world, where the ability to find and reach the consumers has been impacted by change in major areas, such as culture, media, entertainment, technology and promotional techniques and strategies – both traditional and innovative.

Promotion and marketing legal practitioners need to understand these changes and the new legal issues that arise. With this in mind, we have structured the sessions to cover both broader discussions of legal issues impacting consumers through various marketing techniques, media and technology, and more substantive legal discussions on specific cutting edge subjects that flow from the general sessions.

Agenda Highlights

Wednesday, December 13, 10:35 AM
Get Ready for the Big Leagues
Kenneth Florin, Panelist

Gain invaluable insight from major league sports counsel – how they address sponsorships, endorsements, contracts/rights, brand protection, celebrity conflicts, ambush marketing, name and trademark protection for their clients.  You will learn:

  • The latest on ambush marketing
  • How to legally leverage sponsorships and endorsements through the contract negotiating process
  • How to use the law to help retain your customer base and protect your sports clients’ intellectual property rights