From the conference website:
Q: What is unique about MATI?
A: MATI is Israel’s ONLY conference devoted exclusively to ad:tech and marketing engagement. Leading agencies, publishers, brands and investors from around the world (11 countries at present), accustomed to meeting Israeli companies at trade shows in places like New York, London and San Francisco, will venture to Israel in search of truly transformative technologies.
Q: Who should attend?
A: Senior executives from companies in the domain, as well as digital marketing execs interested in TED style lectures focused on best practices and long-term vision. Based on early registrations, the audience is about ¾ from startups (5-50 staff) and the rest from larger companies and multi-nationals.