Loeb & Loeb LLP is pleased to announce that partner Thomas A. Guida will be speaking on a panel titled "Monetizing in the Digital Era" at the American Conference Institute's Entertainment Law Summit on Integrated Marketing, Talent Contracts & Branded Content.
From the conference website:
The practice of branded entertainment has evolved to become a mixture of product placement, media integration deals and digital bits, many with celebrities reinventing themselves through the Web. Marketers are being forced to find new ways to reach potential consumers, with traditional advertising avenues shifting. ACI’s Entertainment Law Summit on Integrated Marketing, Talent Contracts & Branded Content, will enable you to get the most out of your brand integration campaigns, while protecting your legal, business and financial interests.
Thursday, January 24, 2013
4:00PM - 5:00PM - Monetizing in the Digital Era: Reconciling Rapidly Evolving Technologies With Emerging Business Models and Intellectual Property Considerations
This panel will explore issues surrounding the use of internet exposure and the opportunities and challenges of the digital space, including behavioral targeting, online platform contract negotiation, talent compensation, advertising measurement, co-promotions, licensing and content acquisition.
Matthew Erramouspe, O’Melveny & Myers
Thomas A. Guida, Loeb & Loeb LLP
Dana Lira, Warner Home Video
Romy Schneider, Machinima, Inc.
For more information, including how to register, please see the American Conference Institute website.