Skip to content

It looks like we may have content for your preferred language. Would you like to view this page in English?

New Mobile Marketing Privacy Guidelines

Loeb & Loeb LLP is pleased to announce that partner Ieuan Jolly will be moderating this one-hour telebriefing presented by Law Seminars International. Panelists will address the Mobile Marketing Association's recently proposed privacy policy for mobile app developers and important mobile privacy-related issues, offering practical insights for businesses and their counsel.

Topics will include:

  • Key aspects of the MMA's new privacy policy for mobile app developers
  • How to manage the different types of information that mobile applications collect (including user-provided and automatically collected information, as well as precise real-time location information)
  • What businesses need to know about how such information is collected, and how it is used and/or shared with third parties
  • Consent issues, including how to obtain effective consent on a mobile device and the opt-in versus opt-out debate
  • Privacy policies: Where, when and how they should be provided to consumers
  • Compliance with the Children's Online Privacy Protection Act


Additional Details

For more information, including how to register, please visit the Law Seminars International website.