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NAD Annual Conference 2010

Loeb & Loeb LLP is proud to sponsor the NAD Annual Conference 2010; What's New in Comparative Advertising, Claim Support and Self-Regulation.

From the conference website:

Expert speakers will explore the legal trends in green marketing, the challenges and opportunities of user-generated content, Federal Trade Commission focus on testimonials and endorsements, key issues in claims substantiation and the use of surveys. The conference will provide attendees with practical information to enhance their ability to navigate the industry’s self-regulatory forum.

Scheduled Keynote speakers include: Julie Brill, Commissioner, Federal Trade Commission; the Hon. Denny Chin, U.S. Court of Appeals for the Second Circuit; Jim Kohm, Associate Diretor for Enforcement, Federal Trade Commission; Patrick Sarkissian, Founder & CEO, Sarkissian Mason, an independent full-service marketing and design firm; and Bob Garfield, co-host of NPR's "On The Media" and Editor-At-Large, Advertising Age.