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PMA's 2009 Annual Integrated Marketing Conference

Loeb & Loeb LLP is a proud sponsor of Promotional Marketing Association's 2009 Annual Integrated Marketing Conference.

From the PMA site
The 2009 PMA Annual Integrated Marketing Conference is the only conference of its kind, focused totally on integrated marketing planning. It brings top “revolutionaries” and thought leaders from many industries and above-the-line / below-the-line disciplines for an actionable packed two days. Insightful case studies, thought-provoking ideas, breakthrough thinking, fresh research plus lots of networking time – these valuable and relevant experiences will immediately advance your brands and business on your return.

This year’s theme, The Integrated Marketing Revolution, conveys that integrated marketing planning as a discipline is changing at cyber speed. Yet the buzz term, “integrated marketing planning” is not even consistently practiced, much less broadly understood. Add to that new categories, new media, new retail formats, and new social networks. How do marketers plan for the new frontier?