From the AMEC website:
Content Owners have come to realize that they have more to gain by enabling consumer choice through authorized, legitimate distribution alternatives. This change in attitude is the first step toward the creation of business models supported by digital watermarking-based applications that can help achieve balance between content owner business requirements and consumer choice.
At this event, you will hear from a panel of industry leading attorneys, technologists and business speakers:
- Digital Watermarking Applications: Technical Efficacy and Business Drivers during the Age of Digital Production and Distribution
- Post Production and Pre-release Anti Piracy
- Monitor, Measure, Monetize
- Legal, Policy, Business Model and Operational considerations when deploying Digital Watermarking Applications