Loeb & Loeb LLP is a sponsor of the ACI Focus on Claim Substantiation.
From the ACI site:
The benchmark for any successful advertising practice is a solid claim substantiation background. In the most seemingly straightforward ads, there can be several underlying claims that require substantiation. This series of panels is designed to clarify many of the issues that are still confusing to the seasoned advertising attorney. Beginning with a complete overview on the special nuances that render substantiation difficult, and then exploring substantive issues such as surveys, clinical studies, and testimonial endorsements, delegates will emerge with a thorough understanding of the topic.
8:30 AM - Chair’s Introductory Remarks: Avoiding Common Slip-Ups on the Most “Basic” Claim Substantiation Principles
Conference Chair: Terri Seligman, Partner
Loeb & Loeb LLP
Before delving into issues such as consumer surveys, clinical studies, and comparative advertising, a look outside the typical claim substantiation box is necessary. This session will provide a comprehensive framework for the panels that follow, address the types of claims that must be substantiated, and explain how to approach the process in different situations.