From the ANA web site:
The ANA Advertising Law and Business Affairs Conference sets the standard for comprehensive legal and business-driven conferences, bringing together in-house and outside counsel, regulators, and business executives. Presented by the world’s leading advertising trade association, it will cover critical developments in advertising and marketing law, advertiser and advertising agency business affairs management, future trends, and risk management.
The conference theme “Future Shock Here and Now” takes a look at the future and the jolt the industry will experience in the next few years. While the focus has been on the convergence of advertising, technology, and media, attention should shift to the continuing collisions between consumers, regulators, and marketers. To address critical issues, ANA has brought together a faculty of top thought leaders to bring attendees unprecedented insight into what lies ahead.
Must attends include in-house and outside legal counsel, advertiser and advertising agency business affairs and product managers, state and federal regulators, and advertising industry consultants and suppliers from production companies, Internet service providers, talent payroll companies, and agency search consultants.
At 10:00 AM on Thursday, January 18, Loeb Partner Terri Seligman will co-present the session "Pong Long Gone - Brands in Reality Show Programming and Video Games."
The attacks on marketers involved in reality programming is on the rise as writers, regulators, and consumerists cry foul. The flight to brand tie-ins with games grows unabated. Is Super Mario the next celebrity endorser? How far can marketers go? Why are regulators and consumer pundits up in arms? Experts will discuss what to expect as these trends continue to unfold in a session that provides an overview on developments in branded entertainment and product placement and the “reality” of reality television.
For a full agenda and information on how to register, please visit the ANA web site.