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Advertising and Marketing Law

Attend this conference and learn from leading lawyers and industry experts the most up-to-the-minute information and practical advice about the latest legal and business developments in this rapidly evolving area of law.

Mary Innis is Co-chair of the event and will also speak on "The Business of Sponsorship: Practical Considerations When Entering Into Sponsorship Agreements" on Tuesday, March 21, at 11:45 AM.  Topics covered during this session will include: brand building through event leveraging; business goals and concerns in sponsorship agreements; key items to address in sponsorship agreements; risks and rewards; and lessons learned.