How Fans of BTS, Beyoncé, Taylor Swift & More Are Changing Music Marketing

Loeb & Loeb partner Debbie White is quoted on the issues that can arise when superfans "overstep," using social media handles that the artist then can't use, selling out-of-print items or hacking and leaking unreleased tunes. This article discusses the growing number of fan-operated platforms mobilizing fellow fanatics to take actions that can boost artists' revenue.

Click here to read the article on Billboard’s website.