“Reel Talk” Episode 6: Streaming, Creators and the Future of Audience Engagement with Cory Greenberg

What does it take for a streaming platform to stand out in an increasingly crowded media landscape? In this episode of Reel Talk: Inside the Business of Entertainment, I sat down with Cory Greenberg, vice president and associate general counsel of business and legal affairs at Tubi, to discuss the evolution of streaming business models, creator partnerships and the future of content discovery.

Cory shared insights into Tubi's unique strategy as a free, ad-supported streaming platform, including its growing investment in original programming, creator-driven content and fandom-focused experiences. We explored how Tubi is leveraging technology, data and audience behavior to help viewers discover new content while giving creators new opportunities to reach audiences and retain ownership of their work.

We also discussed the growing convergence of formats across entertainment, from podcasts and vodcasts to traditional television and digital-first content. Cory explained how Tubi's Creator Program is helping bridge the gap between social media creators and long-form storytelling, reflecting broader industry trends toward platform flexibility and audience-driven programming.

Finally, we talked about AI, the increasing importance of adaptability in the media business and why, despite rapid technological change, storytelling remains at the center of the entertainment ecosystem.

Listen to the full episode below.