Loeb & Loeb is pleased to announce that chief marketing officer Jennifer Manton will be a panelist at the upcoming Legal Marketing Association conference titled "Personal and Professional Insights into the Life and Career of a Chief Marketing Officer".
From the conference website:
We have come a long way since the days when marketing in law firms was led by a marketing partner with, in very few cases, the support of a solo marketing professional. How did we go from coordinating client appreciation events and gifts, to having a seat at the table in discussions on firm strategy, direction and growth?
Please join our panel of Chief Marketing Officers -- some of the most seasoned legal marketing professionals across the country -- as they discuss the evolution of the CMO role over the last two decades and share lessons learned from their personal journey to positions of influence within their firms.