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Daniel D. Frohling

Co-Chair, Retail and Consumer Brands
T: 312.464.3122 | F: 312.803.0733


Daniel Frohling is a leading legal strategist on marketing and corporate communications mechanisms and content.  Mr. Frohling combines over 25 years of counselling, transactional and litigation experience with a passion for forging creative, strategic solutions that achieve the enterprise’s on-the-street and online goals within its risk profile.

In accomplishing this, Mr. Frohling works with CMOs and other organizational and business stakeholders, GCs and IP counsel. He facilitates initial and evolving strategic and tactical planning, and helps identify and assemble needed talent (whether from within the enterprise, Loeb & Loeb or other providers). Mr. Frohling also advocates for his clients, whether in negotiations, with regulatory agencies or in litigation.

As a trusted strategic advisor and advocate, Mr. Frohling fosters, supports and defends all aspects of clients’ marketing and communications efforts, including brand clearance, exploitation and policing; advertising disputes; marketing co-ventures; e-commerce ventures and disputes; corporate responsibility initiatives; ad agency agreements, disputes and divorces; talent deals and terminations; and the protection and exploitation of media content.

One significant focus for Mr. Frohling has been the retailing and consumer brands sectors (from alcohol to coffee, PCs to pens, fast food to organic farming, high-end retail to high end residential leasing), and Mr. Frohling currently co-chairs the firm’s Retail and Consumer Products industry group.

Mr. Frohling’s clients include retailers, consumer and business products manufacturers, content owners, advertising agencies, not-for-profits, online ventures and individuals. His work is both domestically and internationally focused.