345 Park Avenue
New York,
New York
10154
 212.407.4985
 212.202.7606
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Terri
J.
Seligman
Partner
Terri Seligman’s principal practice areas include advertising, promotions and Internet law. Her practice involves all issues and transactions relating to traditional and online marketing and promotion of products and services in a wide range of industries, including financial services, consumer products, entertainment, telecommunications and pharmaceuticals.
Ms. Seligman counsels clients regarding the legal issues concerned with the creation and distribution of advertising, marketing and promotional materials. Ms. Seligman’s practice covers all applicable areas, from review of advertising claims and their substantiation to the application of marketing and intellectual property laws and laws governing rights of publicity and privacy. Her practice also includes counseling clients with respect to the state laws governing such popular marketing devices as gift cards, reward programs and rebates.
Ms. Seligman also represents companies in disputes and regulatory matters involving advertising and marketing issues, including those before the broadcast networks, the National Advertising Division of the Council of Better Business Bureaus ("NAD") and state Attorneys General. Her experience before NAD has included the representation of a diverse array of companies as both challengers and advertisers. These disputes have covered a broad range of product categories including baby formula, gum, consumer health products, broadband Internet access service, beverages and household cleaning and teeth whitening products.
In addition, Ms. Seligman drafts and negotiates all types of contracts relevant to advertising and marketing arrangements, including celebrity talent deals, sponsorship and co-promotion agreements, media agreements, and licensing agreements.
In addition, Ms. Seligman counsels clients extensively regarding Internet issues and transactions, including strategic affiliations, privacy protection and regulation of advertising and marketing online.
Prior Work Experience
Before joining Loeb & Loeb, Ms. Seligman served as staff counsel to the New York State Commission on Government Integrity, a commission appointed by former New York State Governor Mario Cuomo to investigate corruption in city and state government.
Publications/Speeches
- Speaker, NAD Annual Conference 2008: What's New in Comparative Advertising, Claim Support and Self-Regulation, New York, New York (September 22-23, 2008)
- Speaker, 2008 NAA/NAB/MLRC Media Law Conference: New Legal Visions for the Evolving Media World, Chantilly, Virginia (September 17-19, 2008)
- Speaker, Loeb & Loeb LLP Presents an Advertising & Promotions Group Webinar: CAN-SPAM Update and Review (July 23, 2008)
- Speaker, Regulatory Summit for Advertisers and Marketers, Washington, District of Columbia (June 16-18, 2008)
- The Good News for Email Marketers, iMedia Connection (June 11, 2008)
- Speaker, Loeb & Loeb LLP Presents an Advertising & Promotions Group Webinar: Green Marketing Claims (June 5, 2008)
- Author, An Industry Wake-Up Call, iMedia Connection (April 10, 2008)
- Author, Sandwich Eaters Spark UGA Debate, iMedia Connection (February 25, 2008)
Media Mentions
Affiliations
- Member (former member, Women in the Profession Committee), Association of the Bar of the City of New York
Distinctions
- Named in "Chambers USA, America's Leading Lawyers for Business," in Media & Entertainment: Advertising, (2008 edition)
- Recipient, Cornerstone Award from Lawyers Alliance for New York (2007)
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New York University School of Law, J.D., 1985
Wesleyan University, B.A., 1982, with Honors
Law Clerk,
Honorable
Morey
Sear,
U.S. District Court for the Eastern District of Louisiana
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