Loeb & Loeb LLP is proud to announce that attorney Nathan J. Hole will speak on a panel titled, "Reducing Legal Risks and Advertiser's Liability Through Effective Monitoring of Online Contest Submissions and User Generated Content" at the ACI 4th Annual Sweepstakes, Contest & Promotions Conference, Practical strategies for maintaining legal and regulatory compliance for all your promotional practices.

From the conference website:

Frame the details of your company's promotional practices during this comprehensive one-day event. Top advertising and promotions pratitioners will show you how to:

• IMPLEMENT a social media strategy to engage consumers while adhering to different platform guidelines
• ACHIEVE optimal brand integrity and goodwill when engaging in charity-related sweepstakes
• ADMINISTER a global sweepstakes campaign that complies with varying country's laws
• DEVELOP mobile marketing strategies in absence of clear guidance
• IMPLEMENT a monitoring and review process to prevent inappropriate user generated content
• ENSURE COMPLIANCE WITH and incorporate various federal and state-specific requirements into your company's promotional protocols

Selected Agenda 

Friday, September 24, 2010
1:00pm - 2:30pm - Reducing Legal Risks and Advertiser's Liability Through Effective Monitoring of Online Contest Submissions and User Generated Content

• Outlining the standars of conduct for posting materials on the site in conjunction with a sweepstakes, contest, or promotion
  • how are disclosures displayed?
• Counseling the marketing department on the logistical and legal challenges associated with how submissions will be received and posted
• Implementing a monitoring and review process to prevent inappropriate content
• Encouraging consumers to be interactive without opening yourself to lawsuits from other companies
• Applying the arguments in Doctor’s Associates Inc. v. QIP Holder LLC to your company’s practices
  • at what point is the advertiser liable for user generated content?
  • false claims and Lanham Act implications
• Preventing consumers from making false claims

Speakers:

Nathan J. Hole, Loeb & Loeb LLP

Sarah LaVoi, McDonald’s Corporation

Susan Tillotson Bunch, Thomas & LoCicero PL

Katherine Nordberg, FOX Broadcasting Company

Brian Petrocelli, Creata