PGA Takes Timid Steps to Join the Growing Social Media World

Recently the PGA announced that Turner Sports would take over the league’s Twitter feed during the last major tournament for the year — the 97th PGA Championship held at the Whistling Straits near Sheboygan, Wis. Aimed at engaging and growing the sport’s younger fan base — a smart move given that the top three golfers in the world are under 27 — the Turner takeover featured behind-the-scenes livestreaming on Periscope that included fan Q&As with leading golfers, hole walk-throughs, practice-round footage and goofy match moments.

This article discusses the ways in which golf appears to have become one of the first major sports to experiment with livestreaming platforms and online interaction.