Sponsors Back Away from Sharapova After Failed Drug Test

The world’s highest-paid female athlete, Maria Sharapova failed a recent drug test at January’s Australian Open, one of four annual Grand Slam events, which has resulted in multiple sponsors distancing themselves from her. The swift responses from her sponsors have signaled a zero tolerance era for athletes involved in doping and corruption scandals. Loeb & Loeb partner Brian Socolow is quoted by Reuters saying Sharapova may have an opportunity to win back sponsors. “She has the chance, like other athletes, to redeem herself and regain her leadership position as an endorser,” he said.