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Jennifer Manton
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NCAA Trying to Block Globe from Trademarking ‘Munch Madness’

November 23, 2011 | The Boston Globe's Names Blog

Doug Masters is quoted on the NCAA's petition to the US Patent and Trademark Office to prohibit The Boston Globe from trademarking its phrase for its annual tournament of restaurants, noting the potential for confusion with the NCAA's "March Madness" trademark.
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