The article discusses the advancements in mobile marketing technology, as well as what companies must know in order to best comply with constantly changing regulations.

James Taylor is a partner and co-chair of the firm's Advanced Media and Technology Department and Chair of the Advertising Promotions Law Practice. His principal practice areas include advertising, promotions and privacy for advertisers, advertising and promotion agencies, and entertainment, media, Internet and mobile clients.

Nathan Hole is an associate in the firm's Advanced Media and Technology Department, and regularly counsels clients on their advertising and promotional activities, including mobile initiatives, social media, and other digital and online issues.

This article was first printed in the July/August 2010 edition of Practical Law The Journal. Permission for article reprint has been granted.