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Loeb & Loeb Represents The Burton Corporation in a Licensing and Distribution Partnership with Korea's LG Fashion
April 1, 2011
Loeb & Loeb LLP represented The Burton Corporation, the worldwide leader and manufacturer of snowboards and related goods, in the negotiation of a strategic licensing and distribution agreement with LG Fashion, Korea’s leading fashion company, which will allow LG Fashion to design and distribute lifestyle streetwear in Korea under the Burton brand name.
LG Fashion will distribute all Burton, RED, anon, Gravis and Analog products in Korea and will also service all Burton authorized dealers in the region. In addition, LG Fashion with collaborate with Burton on creating a new, Burton-branded apparel and accessories line exclusively for the Korean market, and will work with Burton to establish retail partners and flagship stores in Korea. The transaction enables Burton to expand its presence in Korea, an important market with dozens of winter resorts and a snowy climate.
Loeb & Loeb partners Tamara Carmichael and Brian Socolow represented The Burton Corporation in the negotiations.
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