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LOCATION;ENCODING=QUOTED-PRINTABLE:Webinar
SUMMARY;ENCODING=QUOTED-PRINTABLE:Advanced Advertising in the Sports Industry Free CLE Webinar
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:All documents from the webinar and a copy of the presentation slides are available for download under "MORE INFO" on the right.=0D=0AWebinar Recording=0D=0AThe duration of the webinar* is 60 minutes. Please click on the image below to view the webinar. =0D=0A=0D=0A*CLE credit will not be provided for the recording.=0D=0A=0D=0A=0D=0A=0D=0AWebinar Agenda=0D=0APresented by: =0D=0A=0D=0AKenneth Florin, Partner and Co-chair, Advanced Media and Technology Department; Chair, Emerging Media Practice Group, Loeb & Loeb LLP =0D=0ABrian Socolow, Partner and Co-chair, Sports Practice Group, Loeb & Loeb LLP =0D=0AJames Taylor, Partner and Co-chair, Advanced Media and Technology Department; Chair, Advertising and Promotions Law Practice Group, Loeb & Loeb LLP =0D=0AThe recent World Cup tournament is just the latest example of how the sports industry and advertisers are using advanced advertising, such as social networks and mobile marketing, to promote events and connect with fans. This one hour webinar will provide in-depth analysis of the legal issues associated with these marketing initiatives including: =0D=0A=0D=0ADos and don'ts of using social networks =0D=0ABlogs and endorsements by athletes and other celebrities =0D=0AProtecting IP rights when engaging with fans through contests and interactive features =0D=0AKnowing which laws apply to a variety of mobile marketing promotions =0D=0AUsing behavioral advertising to connect with fans 
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