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New York, NY 10154
Tel 212.407.4966
Fax 212.656.1884


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Kenneth R. Florin
Partner and Co-Chair, Advanced Media and Technology; Chair, Digital Media

Kenneth R. Florin is one of the industry’s leading experts on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach.

Mr. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.

Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. He has extensive experience in the area of international promotions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, targeted advertising matters, in the handling of regulatory and consumer inquiries and complaints, and with trademark and copyright issues.

He also counsels clients on compliance issues and claims substantiation to avoid competitive challenges in connection with their advertising and marketing programs, and represents advertisers in both defending and challenging claims before the Better Business Bureau’s National Advertising Division (NAD) and other regulatory bodies.

Additionally, Mr. Florin has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of music recording, publishing, production and licensing agreements, streaming and download agreements, and television and film production and finance agreements.

Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written several articles for publications such as Advertising Age, PROMO magazine, and Corporate Counsel magazine, among others. He is a member of the Board of the Directors of the Promotion Marketing Association and also serves on the Editorial Board of Loeb & Loeb’s Advanced Media and Technology Law Blog.

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Media Mentions


Affiliations

  • Member, Board of Directors, Promotion Marketing Association (2004–Present)

Distinctions

  • Named "Best Lawyer" in Advertising Law (2013) and Sports Law (2012 and 2013), The Best Lawyers in America, published by Woodward White, Inc.
  • Named in Chambers USA, America's Leading Lawyers for Business, in National Advertising, (2008 and 2010-2013)
  • Named as a "Leading Lawyer" in The Legal 500 US 2011-2013 in Marketing and Advertising, published by Legalease Limited and John Pritchard (also recognized in 2010 edition)
  • Named in The Legal 500 US in Technology: Data Protection and Privacy, published by Legalease Limited and John Pritchard (2013 edition)               
  • Named "New York Super Lawyer" in First Amendment/Media/Advertising by Thomson Reuters (2007-2012)                                                            
  • Named "New Star" by Lawdragon 500 (2006)

Practice Areas
Education
Columbia University School of Law, J.D., 1992,
Harlan Fiske Stone Scholar
University of Michigan, B.A., 1988
Bar Admissions
New York, 1993
Connecticut, 1992
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