345 Park Avenue
New York, New York
10154

212.407.4966

212.656.1884

Kenneth R. Florin
Partner and Co-Chair, Advanced Media and Technology Department; Chair, Emerging Media Practice Group

Kenneth R. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, and technology-related products and services. Mr. Florin negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.

Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in the handling of regulatory and consumer inquiries and complaints, and in trademark and copyright matters.

Mr. Florin also has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of recording agreements, music production agreements and music licensing agreements, streaming and download agreements, publishing agreements, and television and film production and finance agreements.

Mr. Florin has written several articles for publications such as Advertising Age, PROMO Magazine, and Corporate Counsel Magazine, among others.

Publications/Speeches

Moderator, PMA Marketing Law Conference 2008, Chicago, Illinois (November 20-21, 2008)
Speaker, Media & Money: The Intersection of Media, Entertainment and Wall Street, New York (October 14-15, 2008)
Speaker, CARU Annual Conference 2008: What's New in Children's Advertising Texting, Gaming, Social Networking and More, New York, New York (September 24, 2008)
Speaker, PMA Digital Marketing Summit: Digital Marketing Fully Integrated, New York, New York (September 8, 2008)
Panelist, E-Summit, San Francisco, California (April 23-24, 2008)
Speaker, Loeb & Loeb LLP Presents an Advertising & Promotions Group Webinar: Marketing and Promotions Using Wireless Devices (February 13, 2008)
Speaker, PMA Marketing Law Conference 2007, Chicago, Illinois (November 15-16, 2007)
Speaker, ACI Focus: Sweepstakes, Contests & Promotions, New York, New York (October 10, 2007)

Law Practice to Focus on New Media By Susan Butler, Billboard
Comcast Enters HD Quality Dispute By James Hibberd, TVWeek.com
Internet Television Company Joost Adds CNN to Content, Announces Commercial Launch
Associated Press
Consumer-Created Ads Cause Grief for Companies By Lynne Marek, The National Law Journal

Affiliations

Board of Directors, Promotion Marketing Association (2004–Present)

Distinctions

Named in "Chambers USA, America's Leading Lawyers for Business," in Media & Entertainment: Advertising, (2008 edition)
Named "New York Super Lawyer" in First Amendment/Media/Advertising, Entertainment and Sports and Intellectual Property by Law & Politics (2007 and 2008 editions)
Named "New Star" by Lawdragon 500 (2006)

Columbia University School of Law, J.D., 1992,

Harlan Fiske Stone Scholar

University of Michigan, B.A., 1988

New York, 1993
Connecticut, 1992

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Publications/Speeches

Media Mentions

Affiliations

Distinctions