345 Park Avenue
New York, New York
10154

10100 Santa Monica Boulevard
Suite 2200
Los Angeles, California
90067

212.407.4112

212.208.0981

310.282.2045

Jennifer Manton
Chief Marketing Officer

As Loeb & Loeb's Chief Marketing Officer, Jennifer Manton leads the firm's marketing and business development initiatives. She works closely with the firm's multidisciplinary industry and practice groups on developing and implementing marketing and business development plans, and oversees efforts to expand and improve relationships with existing clients, and to engage new clients.

Ms. Manton also manages all aspects of the firm's branding and marketing strategy, including media relations, advertising, and online marketing efforts, as well as internal and external communications.

Prior Work Experience

Ms. Manton brings to Loeb & Loeb nearly 18 years of experience in professional services marketing. She has developed and implemented marketing, business development and client service initiatives at numerous regional and national law firms ranging in size from 50 to 450 attorneys.

Prior to focusing in the legal industry, Ms. Manton worked in two CPA firms in a marketing capacity.

Publications/Speeches

Speaker, Integrated Marketing and Communications for a Professional Services Firm, West Virginia University School of Journalism (April 2010)
Speaker, Marketing and Business Development: A Primer for New Lawyers, Fordham University School of Law (April 2010)
Keynote Speaker, December Convocation, West Virginia University Perley Isaac Reed School of Journalism (December 13, 2009)
Author, Understanding Firm Culture Is Essential to an Integrated Marketing Plan, Los Angeles Daily Journal (August 17, 2009)
Speaker, 2009 Law Firm Business Development Forum, The Harvard Club, New York, New York (May 20-21, 2009)
Author, Understanding Your Firm and Its Clients: The Key to Marketing Success, Inside the Minds: Best Practices for Marketing Lawyers, Aspatore (2008)
Speaker, Strategic Firm Leadership and Management, Society for Marketing Professional Services, New York, New York (November 9, 2007)
Speaker, 3rd Annual Law Firm Chief Marketing and Chief Operating Officers' Forum, New York, New York (November 5-6, 2007)

Event Strategy Gives Law Firm Much-Needed Recognition By Mary E. Morrison, BtoB Magazine
Hubbard One Introduces Next Generation Of Enterprise Relationship Management By Gretchen DeSutter, Thomson Reuters
Should a Case Go Webwide? By Virginia Groark, ABA Journal
31 Days, 31 Ways: Tips to Help You Build Your Business in a Month By Anna Vitale, Missouri Lawyers Weekly
No More 'Chalets': Legal Marketing Focuses on Building Business By Karen Sloan, The National Law Journal
The Churn: CMO Edition By Drew Combs, AmLaw Daily.com
Managing Change in Law Firms: A Presidential Perspective By Amy Spach, Strategies
Responding to Recession By Lucy McNulty, Legal Marketing

President, Legal Marketing Association (2009)
Co-chair, Legal Marketing Association 2007 Annual Conference and Exposition
President, Legal Marketing Association - New York Chapter (2003)
Founder and President, Legal Marketing Association - Pittsburgh Chapter (1997-1999)

West Virginia University, Bachelor of Science, Journalism, 1991,

Specializing in Public Relations

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Prior Work Experience

Publications/Speeches

Media Mentions

Affiliations