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In Depth

Loeb & Loeb serves as a trusted legal and business adviser to individuals and organizations of every kind in their dealings within the dynamic, multibillion-dollar sports industry. Our interdisciplinary Sports Practice represents athletes, leagues, teams, ownership groups, financiers and investors, intellectual property licensees and licensors, corporate sponsors, media companies, event organizers, and sports equipment manufacturers, among other industry participants, in a wide range of matters touching every side of the sports business.

Drawing upon the knowledge base and diverse experience of attorneys in a variety of substantive legal disciplines, we are able to address the myriad legal challenges facing the sports industry today. From high-stakes corporate transactions, acquisitions, financing arrangements and intellectual property disputes to cutting-edge sponsorships, media rights deals and real estate negotiations, Loeb & Loeb’s integrated sports team provides a full range of legal services aimed at helping our clients achieve their business objectives.

Our attorneys have experience with every major professional sport as well as many emerging sports, fantasy sports and e-sports, and collegiate athletics. Our core areas of capability include:

Acquisitions and Sales of Sports Franchises

Loeb & Loeb attorneys have significant experience advising clients in connection with acquisitions and sales of, and investments in, professional sports franchises and other sports-related businesses, including both “buy side” and “sell side” representation. We have provided counsel to ownership groups in bids for professional teams, and also advised private equity investors, high-net-worth individuals and corporate entities in acquisitions, dispositions, joint ventures, equity and debt financings, recapitalizations, and a range of other commercial transactions involving sports organizations or assets of all types.

Stadiums and Arenas

From facility financing through entitlement, construction, leasing and operating agreements, Loeb & Loeb’s full-service real estate attorneys offer the complete spectrum of legal counsel to franchise owners, investors and management companies in the development and operation of sports stadiums and arenas. Our team also has experience negotiating sponsorship and naming rights agreements for sports facilities and entertainment venues, as well as event licenses, facility management agreements, and food and beverage/concession agreements.

Sports Financing

Loeb & Loeb has extensive experience documenting and negotiating credit facilities and syndicated financings on behalf of financial institutions that lend to or invest in leagues, teams and other sports assets. In addition to sophisticated project finance transactions for the construction of new stadiums and arenas, we’ve been involved in acquisition financings for professional franchises and loan facilities for a variety of sports-related investment projects.

Sports Broadcast and New Media Licensing and Integrations

Loeb & Loeb’s vast experience in all aspects of media and entertainment makes us uniquely situated to assist global media companies and established sports leagues and teams in addressing the challenges and opportunities of today’s dynamic sports media market. We handle the negotiation and implementation of major media rights agreements for local and national television and radio sports broadcasts, as well as innovative licensing deals for content distribution and syndication on online, mobile and other digital platforms.

Sports Technology and Innovation

The availability of multimedia platforms, connected devices and advances in technology has changed the way the sports industry engages with fans, the way athletes compete and the way the business operates. Loeb & Loeb provides cutting-edge counsel on legal and regulatory issues related to e-sports and fantasy sports, wearable technology, over-the-top streaming platforms, new stadium technology, and other transformative innovations in sports.

Sports Marketing, Sponsorships, Endorsements and Promotions

Our firm is widely known for its pre-eminence in all areas of marketing and advertising law, and we have extensive experience guiding major advertisers, sports leagues, teams and athletes in a wide array of sophisticated sports-related sponsorship and endorsement agreements, naming rights transactions, promotions, and brand marketing activations. We are leaders in counseling on the use of new technologies and developing media channels in marketing and advertising efforts, and our experience extends to cutting-edge mobile marketing, social media, and behavioral and interactive advertising initiatives. Our attorneys also have experience combating ambush marketing tactics in the sports industry and enforcing our clients’ marketing rights.

Brand Protection and Intellectual Property Licensing and Enforcement 

In the business of sports, names, logos, images and likenesses can be a client’s most valuable assets. Loeb & Loeb helps sports industry clients protect their IP against nonpermitted uses and exploit their brand assets through lucrative licensing and endorsement deals. We handle all aspects of trademark and copyright clearance, registration, licensing, policing, and enforcement on behalf of athletes, sports leagues, teams and other sports-related businesses. We also provide counsel in IP litigation, including advising athletes in disputes involving rights of privacy and publicity, and representing sports equipment manufacturers in patent infringement actions.

Litigation and Dispute Resolution 

Loeb & Loeb’s interdisciplinary sports industry team includes seasoned trial and appellate attorneys who have handled all types of commercial litigation in jurisdictions across the country. Our breadth of practice includes matters related to contract and licensing disputes, intellectual property infringement, domain name protection, real estate and entitlement challenges, employment disputes, regulatory investigations, and white collar criminal enforcement proceedings. We also have a strong track record in arbitrations and alternative dispute resolution forums.

Estate, Tax and Charitable Planning 

Loeb & Loeb’s nationally recognized tax, estate planning and charitable giving practitioners advise professional athletes and their families on the full range of private wealth management issues. From traditional tax and estate planning needs to more complex wealth transfer strategies and the organization and administration of charitable foundations and other nonprofit entities, we help our clients preserve and protect their wealth for the future, while minimizing exposure to tax liabilities and ensuring compliance in an evolving tax landscape.