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In Depth

Loeb & Loeb’s Interactive Entertainment Practice represents many of the leading companies, investors and individuals in the video game and interactive entertainment industries. Our representation covers not only the industry’s top video game publishers, console makers and developers, but also technology, Internet, social media, social gaming, entertainment, management companies, talent and investors involved in this space. We assist clients across a wide range of platforms, applications and technologies.

Our work includes deals done for the console, PC, Mac, mobile (iPhone and Android), Facebook, massively multiplayer, and server/cloud-based computing platforms as well as deals for games, content, technologies, and applications across traditional and digital business models and methods of exploitation. 

In addition, we have a strong competitive advantage in that Loeb & Loeb’s Interactive Entertainment Practice combines deep industry business and legal knowledge with cutting-edge capabilities in the entertainment, digital media, corporate, finance, advertising, intellectual property and litigation areas to provide unparalleled expertise and service for clients.

For interactive entertainment industry clients, and also clients that are not in the industry but are entering or dealing with the industry for the first time or on an ongoing basis, we regularly handle the following types of matters:

  • Drafting and negotiating development, publishing, distribution and licensing agreements
  • Technology licensing and acquisition agreements
  • Content agreements
  • Negotiation and evaluation of every type of project financing
  • Corporate formation and financing (debt and equity)
  • Mergers and acquisitions
  • Content acquisition, development and divestiture
  • Litigation and dispute resolution
  • Patent, copyright, trademark and intellectual property matters
  • Employment, trade secret, non-solicitation, and non-competition matters
  • Advertising and co-branding
  • Privacy and regulatory issues
Our experience and in-depth understanding of the interactive entertainment area, along with Loeb & Loeb’s long history and established reputation in the entertainment and media industry, enable us to give practical insight for clients seeking to grow their interactive entertainment business for both the traditional retail platform and the emergent digital platform. In order to provide a complete range of service and specialized knowledge to our clients, our interactive entertainment team practices a multidisciplinary approach, drawing upon the expertise of colleagues and professionals from multiple departments, including entertainment, advanced media and technology, intellectual property, and business litigation. These internal resources, along with our long-standing, high-level relationships in the entertainment industry, allow us to offer an unparalleled depth and breadth of expertise and experience.

Our national and international client base includes a variety of Fortune 100, middle-market, and emerging media and entertainment companies, investors, prominent video game publishers, developers and console manufacturers, advertising firms, wireless and technology companies, movie studios and producers.