Loeb Advises Horizon Media in Launch of New Innovative Sports Marketing and Brand Experience Agency

Loeb & Loeb represented Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, in the formation and negotiation of the operative agreements to launch Horizon Sports & Experiences (HS&E), a new innovative sports marketing and brand experience agency, as part of the latest series of strategic moves to continue to offer marketers innovative solutions to drive better business outcomes.

Horizon Sports & Experiences will be led by the team of David Levy, Founder of Back Nine Ventures, LLC and former President of Turner and Chris Weil, former Chair & CEO of Momentum Worldwide, who will serve as co-CEOs and are equity partners in Horizon Sports & Experiences.  The new firm, which includes the merger of Horizon's Scout Sports and Entertainment division, was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing.

With a fully-integrated service model, Horizon Sports & Experiences will include a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales and experiential strategy and activation – transforming marketers' ability to seamlessly and effectively leverage their brand assets, content and engagement strategies to drive increased growth. In addition, Horizon Media’s recently launched metaverse consultancy Chapter & Verse, will merge into the expanded offerings of Horizon Sports & Experiences.

The Loeb deal team that represented Horizon Media in the transaction included Lloyd Rothenberg, deputy chair of Capital Markets & Corporate; Corporate partner Megan Stombock; Tax partner Jamie Null; and Employment & Labor partner Mark Goldberg. 

More information can be obtained from the companies’ press release.