Practice Capabilities
As a premier global service provider and leading law firm for all aspects of media and entertainment law, Loeb & Loeb is at the forefront of the emerging media industry.
Our industry knowledge and experience are unmatched and unparalleled, and we have one of the largest multidisciplinary media and technology practices in the world. Our industry expertise is a result of our preeminent media and entertainment law practice and nationally recognized IP and advertising and promotions practices.
We have been an integral part of many cutting-edge transactions including numerous commercial deals related to integrated marketing, branded entertainment, and Internet/wireless technologies such as mobile payments and mobile couponing, targeted behavioral advertising and social media. We advise clients on data reliability, authentication, privacy protection and other legal issues associated with these developing media channels. We have also assisted in acquisitions of startup technology companies with new content distribution technologies or large online communities that the acquirer wanted to aggregate and monetize.
Our attorneys have worked extensively with content, software and trademark licensing. In addition, we have created state-of-the-art licensing and distribution agreements; online service joint ventures between content producers, advertisers and Internet/mobile distribution platforms; and content supplier agreements for media companies.
The Emerging Media Group’s capabilities include the following:
Internet, Mobile and Social Media Regulation
Our experience includes strategic counsel on compliance issues with regard to Internet, mobile technology and social media. With cutting-edge understanding of these new media channels and the stringent and evolving state, federal and industry-specific regulations governing their use, our attorneys offer proactive, knowledgeable counsel to help clients reach and expand their markets employing these technologies.
Licensing/Distribution Agreements and Joint Ventures
We advise clients on the global distribution, licensing and exploitation of content across interactive media channels, and provide counsel on online service joint ventures between content producers, advertisers and Internet/mobile distribution platforms.
Talent, Music and Visual Content Agreements
Our Emerging Media Group has substantial experience negotiating and drafting advertising and media contracts including talent and spokesperson agreements, music, and property licensing agreements across multiple platforms, including Internet and mobile technologies.
Cross-Industry Promotion and Co-Branding
Our attorneys work closely with clients on strategies to leverage emerging media channels in sophisticated cross-industry promotions and co-branding initiatives.
Intellectual Property Matters
We help companies protect their technological investments and maximize revenue streams from their media. Our attorneys routinely counsel clients on protection of intellectual property rights through copyright, trademark, trade secret and patent advice and enforcement through intellectual property litigation.
Clients and Industries
Our Emerging Media Group has structured and negotiated a number of the defining agreements in the convergence of technology and content. We put together the first ringtone download agreements in the country and have helped clients with similar matters involving digital downloading, digital content aggregations, P2P distribution and Webcasting. Our clients include advertisers and marketers, developers, distributors and content owners. They also include investors involved in the emerging media aspects of interactive gaming, music, information and entertainment as well as the talent, promotion, branding and intellectual property components that contribute to the success of each venture.
We regularly provide in-depth counseling regarding the legal and regulatory framework for emerging media. We track both federal and state developments in relevant laws, enforcement actions and litigations, and we advise our clients on how these developments might affect their programs and marketing plans. The attorneys in our Emerging Media Group frequently write and speak on these issues, and are widely considered to be industry experts.
Service Approach
Clients need to take advantage of the business development and expansion opportunities that result from converging technologies and industries, and Loeb & Loeb is uniquely positioned to help them do so. Our clients know that the access and connections as well as the practical, business-focused counsel we provide are invaluable. We open new doors, identify opportunities and make the most of their emerging media ventures.
Our ability to add value to each client’s emerging media matter is rooted in our legacy as one of the oldest and most respected legal counsels to the media and entertainment industry. We build upon this legacy with the strength of our full-service practice areas, our business focus and our commitment to client service.
Leadership in Law
Loeb & Loeb has been recognized in leading law firm referral guides, including Chambers USA, The Legal 500 United States, and Woodward/White, Inc.’s The Best Lawyers in America®, each of which ranked our Entertainment and Media practice among the best in the US. In 2010, Loeb & Loeb was awarded the prestigious Chambers Award for Excellence in Media, one of the highest honors that a firm can receive in this area.