Melanie Howard's practice focuses on intellectual property law, including litigation, counseling and transactional matters in the areas of advertising, technology, new media and entertainment. She specializes in helping advertisers, entertainment companies and individual talent clients protect and exploit their branding, marketing and other intellectual property assets. Ms. Howard has extensive experience in copyright and trademark infringement cases, false advertising case, right of publicity infringement cases and entertainment contractual disputes, along with a wide array of internet-related intellectual property disputes, including Uniform Domain Name Dispute Resolution Policy (“UDRP”) proceedings.
On the transactional side, Ms. Howard regularly counsels clients on intellectual property matters attendant to mergers and acquisitions, including with respect to IP due diligence and the licensing and assignment of IP rights. Ms. Howard is experienced in drafting and negotiating a variety of technology and software-related agreements, including in connection with e-commerce, web site development, and technology licensing, including software-as-a-service (“SaaS”) agreements.
Ms. Howard manages both domestic and international intellectual property portfolios related to a variety of individuals, products and services. In addition to implementing clearance, use and protection strategies, and policing against counterfeits of brands and personalities, she regularly handles trademark filing, prosecution, registration and maintenance. She also oversees quality control of clients' licensed marks in advertising and marketing initiatives, including with respect to online and social media promotions.