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Jessica Lee

Jessica B. Lee

Partner
New York
T: 212.407.4073 | F: 212.202.6493

BIOGRAPHY

Jessica Lee’s practice focuses on a variety of matters relating to emerging media and advertising technology, with a particular focus on the privacy and intellectual property issues that arise when launching, marketing and monetizing digital products and content. Ms. Lee advises on advanced advertising strategies and helps clients monetize consumer insights derived from the use of emerging media platforms, including OTT apps, social media channels, wearables, chatbots and other technology. She has extensive knowledge of social media law and regularly counsels clients on everything from engaging influencers to using user generated content to optimize data collected through social media campaigns. In addition, Ms. Lee counsels clients on a variety of advertising and marketing related issues, including advising clients on compliance with a wide range of state and federal laws and regulations, including the Federal Trade Commission’s “.com Disclosures” guidelines, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), and the Telephone Consumer Protection Act (TCPA). Ms. Lee has experience reviewing and drafting a variety of agreements, including content licensing agreements, agency-service agreements, sponsorship agreements, website policies, licensing agreements and releases. She represents clients in a variety of fields, including Internet, film, music, sports, telecommunications, and consumer products.

Ms. Lee contributes her services to various pro bono and mentorship initiatives.