Brian Nixon advises on a wide variety of matters related to advertising, technology, emerging media and privacy, with particular emphasis on advising clients that are implementing targeted advertising strategies and other data-driven marketing initiatives across various media channels (including television, online, mobile and out of home).
Mr. Nixon counsels clients ranging from start-ups (including social media platforms and emerging media ventures) to Fortune 500 companies on matters involving mobile commerce, Telephone Consumer Protection Act compliance, online behavioral advertising, gift card program design and execution, privacy issues, mobile apps, software development, advertising service agreements and content license agreements.
Mr. Nixon has handled all aspects of drafting and negotiating agreements in and related to these matters, as well as marketing, merchandising, publishing, promotions, media, sponsorships, entertainment, branded and integrated marketing and social media. Additionally, Mr. Nixon has experience in the development and offering of virtual currencies, mobile payments, online payments, peer-to-peer payments and prepaid programs.
He works with clients from a range of industries, including automotive, financial services, media companies, online retailers, consumer products companies, new media ventures, sports leagues, and advertising and promotions agencies.