Attorneys and Professionals
EmailPrint
345 Park Avenue
New York, New York
10154
Tel 212.407.4143
Fax 212.658.9843


Download v-card
Anne Kennedy McGuire
Associate

Anne Kennedy McGuire focuses her practice on advertising and marketing law, particularly as it relates to new media platforms. She counsels advertisers and advertising agencies on the use of new technologies and emerging content production and distribution models, including social media, user generated content and targeted behavioral advertising. She advises clients on the development of their advertising and promotions strategies to leverage these developing media channels, as well as on related data security, privacy, and IP commercialization issues. Additionally, her expertise extends to software licensing and development, and information technology transactions.

Ms. Kennedy McGuire also has significant experience in the areas of television and traditional entertainment. She is involved in evaluating, negotiating and drafting talent, development, production and licensing agreements, primarily for non-scripted programming. She is also experienced with negotiating sophisticated product and brand integration and placement agreements on behalf of both advertisers and entertainment companies. In the television industry, her clients include writers, directors, producers and production companies.

Prior Work Experience

Prior to joining Loeb & Loeb LLP, Ms. Kennedy McGuire was an associate at Dewey & LeBoeuf LLP.

Publications/Speeches


Blogs

Affiliations

  • Member, Association of the Bar of the City of New York, Information Technology Law Committee

Practice Areas
Education
New York University School of Law, J.D., 2006, Vanderbilt Medal for Outstanding Service to the Law School Recipient

Managing Editor, Journal of Legislation and Public Policy
University of Michigan Ann Arbor, B.A., 2003
Bar Admissions
New York, 2007
This Web site may constitute "Attorney Advertising" under the New York Rules of Professional Conduct and under the law of other jurisdictions.
Your use of our Web site or its facilities constitutes your acceptance of the Terms of Use and Privacy Policy, which are accessible in the link at the bottom left of this page.