The Advanced Media and Technology Department at Loeb & Loeb delivers a comprehensive approach to anticipating, analyzing and addressing the many legal issues facing domestic and foreign companies as they employ and adapt advertising, emerging media and technology to meet their strategic goals.
Encompassing five of the firm’s highly regarded practice areas – Advertising and Promotions; Digital Media; Marketing and Advertising Regulatory; Privacy, Security and Data Optimization; and Technology and Outsourcing – the department is uniquely positioned to address a broad range of cross-functional issues that companies face as they compete in today’s global markets. This multi-disciplinary platform allows us to counsel clients regarding advertising, Internet, mobile, data security, licensing and distribution agreements, technology and outsourcing, anti-piracy strategies, cross-industry and international promotions, and regulatory compliance through a single, coordinated team of legal experts.
Our Advanced Media and Technology attorneys have been recognized as pioneers in terms of counseling on the use of new technologies and developing media channels in marketing and advertising efforts. Our team’s sophisticated understanding of new technology trends, opportunities and legal matters is unparalleled. We render counsel on these issues to many of the largest social media companies, advertisers and media and technology companies operating in the US and around the globe.
Clients and Industries
Clients today recognize that the long-term value and success of marketing, advertising and customer outreach programs are heavily dependent upon guidance from a trusted legal partner. Loeb & Loeb takes pride in providing that counsel. Our clients come from a wide spectrum of global industries and include consumer products manufacturers, technology providers, financial services companies, insurance providers, healthcare companies, entertainment companies, mobile carriers, content developers, publishers and media companies.
Through the firm’s cross-disciplinary approach, Loeb & Loeb attorneys are able to quickly respond to technology and media opportunities that merit our clients’ consideration. This collaboration allows us to deliver informed counsel in areas of regulatory compliance, intellectual property, tax, employment, corporate finance and many other disciplines. Our goal is to add value to every client matter, whether it is building an alliance for a company seeking to bridge various media or technology platforms, or helping a corporation build efficiencies through outsourcing its operational functions.
Leadership in Law
The prominence enjoyed by our Advanced Media and Technology Department is the result of many individual and collaborative efforts that showcase our creative approach to complex legal matters and our dedication to executing goal-oriented strategies. For many years, the firm’s practice groups and attorneys involved in media and technology matters have been consistently cited by respected industry publications and organizations for exceptional work in the law.
In the 2012 edition of The Legal 500-United States guide, Loeb & Loeb was recognized as a leader in the areas of marketing and advertising, outsourcing, and data protection and privacy. According to the publication, the firm “combines litigation and regulatory strength with transactional prowess, providing all-round expertise on marketing and advertising/regulatory, consumer protection defense and unfair competition.”
The group also received accolades in the 2012 edition of Chambers USA. According to the guide, Loeb’s “highly established media and entertainment group remains at the forefront of this field with its ability to adapt to new technology.” It also cited the team’s “excellent work at the intersection of advertising and entertainment law.” Loeb & Loeb is past recipient of the prestigious Chambers Award for Excellence in Media, one of the highest honors that a firm can receive in this area. In 2012, for the fifth consecutive year, we were once again named as a finalist for the award. In addition, we were shortlisted in 2011 and 2012 for the Chambers Award for Excellence in Advertising.
Attorneys in the department publish Loeb & Loeb's Advanced Media and Technology Law Blog at http://mediatechlaw.loeb.com/ providing news, commentary and analysis on developing legal issues in the advertising, media, technology and outsourcing areas.