Practice Capabilities
The Advanced Media and Technology department at Loeb & Loeb delivers a comprehensive approach to anticipating, analyzing and addressing the many legal issues facing domestic and foreign companies as they employ and adapt traditional and emerging technology to meet their strategic goals.
Encompassing four of the firm’s highly regarded practice areas – Advertising and Promotions, Emerging Media, Privacy, and Technology and Outsourcing – the department is uniquely positioned to address a broad range of cross-functional issues that companies face as they compete in today’s global markets.
Our Advanced Media and Technology department attorneys – long regarded as leaders in understanding the complex technology matters facing media and entertainment clients – are extremely knowledgeable on emerging and traditional technology, IT and outsourcing issues that companies in today’s financial services, insurance, healthcare and other industries must address to stay profitable and productive.
The department’s cross-functional, multi-disciplinary approach gives clients access to strong counsel in general as well as highly specialized media and technology matters, including:
- B2B and B2C marketing
- Consumer data privacy, collection and usage issues
- Content distribution and licensing
- Contract development, negotiation and termination
- Cross-industry promotion and co-branding
- Data and call center strategy and process design
- Direct mail, telemarketing, email marketing
- Domestic and off-shore outsourcing strategies
- Federal and state laws and regulatory matters
- Integrated marketing transactions
- Interactive media
- Internet and mobile/cellular technology
- Network infrastructure and applications
- Patent, copyright, trademark and intellectual property issues
- Social networking applications and viral marketing
Service Approach
Through the firm’s cross-disciplinary approach, Loeb & Loeb attorneys are able to quickly respond to technology and media opportunities that merit our clients’ consideration. This collaboration allows us to deliver informed counsel in areas of regulatory compliance, intellectual property, tax, employment, corporate finance and many other disciplines. Our goal is to add value to every client matter, whether it is building an alliance for a company seeking to bridge various media or technology platforms or helping a corporation build efficiencies thorough outsourcing its operational functions.
Leadership in Law
The prominence enjoyed by our Advanced Media and Technology Department is the result of many individual and collaborative efforts that showcase our creative approach to complex legal matters and our dedication to executing goal-oriented strategies. For many years, the firm’s practice groups and attorneys involved in media and technology matters have been cited by respected industry publications and organizations for exceptional work in the law.
The chair of our Technology and Outsourcing practice, Kenneth Adler, and partner Steve Semerdjian were instrumental in putting together the $1 billion business process outsourcing deal named by Forbes as the “Best Partnership” in its 2008 “Outsourcing Excellence Awards.”
The attorneys working in Loeb & Loeb’s Advertising and Promotions practice, which Chambers called a “solutions-oriented” team known for its “proficiency, accessibility, speed and commitment to the deal and the client,” are responsible for building what is widely considered one of the country’s leading practices. The Legal 500 United States ranked the practice in the top tier of U.S. law firms in 2008.