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In Depth

Loeb & Loeb has long been recognized at the forefront of the digital media revolution, offering one of the largest multidisciplinary teams of media and technology attorneys in the world. We have structured and negotiated a number of the defining transactions throughout the convergence of technology and content, including state-of-the-art digital content licensing and distribution agreements; content supplier agreements for media companies; and commercial deals related to integrated marketing, branded entertainment, and Internet/wireless technologies such as mobile payments and mobile couponing, targeted behavioral advertising, and social media. We advise clients on data reliability, authentication, privacy protection and the numerous other legal issues associated with these developing media channels.

Our Digital and Social Media Practice capabilities encompass the following:

Internet, Mobile and Social Media Regulation
Our experience includes strategic counsel and regulatory guidance with regard to Internet, mobile technology and social media platforms. With cutting-edge understanding of these new media channels and the stringent and evolving state, federal and industry-specific regulations and platform policies governing their use, our attorneys offer proactive, knowledgeable counsel to help clients reach and expand their markets employing these technologies.

Licensing/Distribution Agreements and Joint Ventures
We advise clients on the global distribution, licensing and exploitation of content across a variety of interactive media channels, including the negotiation of groundbreaking streaming rights deals for digital television and film offerings and structuring online service joint ventures between content producers, advertisers and Internet/mobile distribution platforms.

Talent, Music and Visual Content Agreements
Our digital media attorneys have substantial experience negotiating and drafting advertising and media contracts, including talent and spokesperson agreements, music, and property licensing agreements across multiple platforms, including Internet and mobile technologies.

Cross-Industry Promotion and Co-Branding
Our attorneys work closely with clients on strategies to leverage emerging media channels in sophisticated cross-industry promotions and co-branding initiatives.

Intellectual Property Protection and Enforcement
We help companies protect their technological investments and maximize revenue streams from their media. Our attorneys routinely counsel clients on protection of intellectual property rights through copyright, trademark, trade secret and patent advice and enforcement.

Privacy, Security and Data Optimization
We counsel companies with regard to compliance with the many U.S. and international regulations and guidelines that have emerged to address the growing spectrum of privacy and data security concerns associated with the use of digital media platforms to communicate with consumers. We also advise clients on data use strategies and help develop innovative and compliant methods to leverage data in advertising, marketing and other business operations.

Our clients include advertisers and marketers as well as content developers, distributors and owners. We also represent investors involved in the digital media aspects of interactive gaming, music, and motion pictures and television as well as the talent, promotion, branding and intellectual property components that contribute to the success of each venture. 

In today’s technology-driven marketplace, businesses need to take advantage of the development and expansion opportunities that result from converging technologies and industries, and Loeb & Loeb is uniquely positioned to help them do so. Our clients know that the cross-industry connections as well as the practical, business-focused counsel we provide are invaluable in opening doors, identifying opportunities and making the most of digital media ventures.


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