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In Depth

In a world of rapidly evolving, multiplying and converging media platforms, Loeb & Loeb delivers a comprehensive approach to anticipating, analyzing and addressing the many legal issues facing domestic and foreign companies as they employ and adapt advertising, emerging media and technology to meet their strategic goals. Our unique, interdisciplinary practice encompasses the areas of advertising and promotions; technology and digital media; privacy, security and data optimization; and venture capital, private equity, corporate and capital markets transactions, enabling us to provide sophisticated legal counsel and litigation services addressing a broad and increasingly blurred cross section of issues through a single, coordinated team of legal experts.

Loeb & Loeb is distinct from other law firms in that we combine a rich history and breadth of experience representing clients in the full spectrum of traditional advertising and promotions matters with a strong reputation as a pioneer in counseling on the use of new technologies and developing media channels in marketing and other business functions. Our sophisticated understanding of new technology trends, opportunities and regulatory issues is unparalleled, and we routinely advise clients on the growing interconnectivity of advertising, online and mobile initiatives, digital content licensing and distribution, cross-industry and international promotions, data security, and regulatory compliance. 

We have a depth of experience working on both the brand side, for major advertising and promotions agencies and Fortune 500 clients across nearly every industry vertical, and the technology side, representing social media giants and other digital media and technology platforms and providers operating in the U.S. and around the globe. Our clients from both camps seek us out for this unique perspective and the value it adds to their business ventures. 

Working hand in hand with colleagues in our Corporate and Capital Markets Practice teams, we also represent entrepreneurs and executives from an array of media and technology sectors as well as investors and financial intermediaries in venture development and investment activities, strategic mergers and acquisitions, and other corporate finance matters. 

Clients today recognize that the long-term value and success of digital media and technology innovations are heavily dependent on guidance from a trusted legal partner that can help them stay ahead of the curve in these dynamic areas. Loeb & Loeb takes pride in providing that counsel. Through our interdisciplinary service platform, our attorneys are able to quickly respond to technology and media opportunities that merit our clients’ consideration while providing sophisticated and strategic advice on the compliance issues and legal risks associated with these highly regulated areas. Our goal is to add value to every client matter, whether it is building an alliance for a company seeking to bridge various media or technology platforms or helping a corporation build efficiencies through outsourcing its operational functions.

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